This is because the Domain Authority and Page Authority are a reflection of a website’s performance on search engines. You may have noticed that the websites with less DA and PA but engaging content have a much lower rank in comparison to websites that have a good score of DA and PA but have less engaging content. You try everything to improve it, but if your Domain Authority and Page Authority score is less, then it’s not going to be possible. When you’re doing SEO for a website, your main aim is to improve the ranking in the best possible position. So we know DA and PA are really important, but how do they affect SEO? So that’s why DA and PA scores are really important for a website.
That makes Google give more relevant and quality results to its customers. For the same purpose, DA and PA score is given to the websites so that the websites with higher scores are on the top for a particular keyword. Google keeps updating itself to give the best experience to the customers so that they come again for their searches and queries. Search Engines want to give the best experience to their customers so that they come back again and again. Now let’s come to the point why it is important-Īs we all know, every company needs to keep its customers satisfied. Page Authority should be high to make the pages well on the search engine. Page Authority predicts the page rank on Search Engine Result Page. Moz gives page authority ranking for a specific page instead of the whole website. How To Hire An Effective SEO Agency For Your Company? Having a high Domain Authority means that all your pages of your website have the potential to rank higher in the search results, and lower Domain Authority indicates less potential to rank well. The criteria are explained later in the article.
Some of the basic criteria of Moz for giving DA scores are content, quality backlinks, internal backlinks, etc. It ranges from 1 to 100, with the higher scores showing greater ability to rank.ĭA rank is assigned to websites by Moz. But what are DA and PA, and why is it so important?ĭA, Domain Authority, is one of the most critical factors for ranking well in the Search Engine Result Page (SERPs).
But some things in the Digital market are essential for everyone to improve, which include DA and PA of a website.ĭA and PA are a crucial aspect of Search Engine Optimisation. As a Digital marketer, we all know that it is a tough competitive market where everyone is trying different techniques to be ahead. Domain Authority, Page Authority, and SEOĮvery day, marketers are finding ways to have a competitive edge over others.
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